HB Disrupt: How 3 German B2B Tech Start-ups plan to Revolutionize their Industries

How to transform a traditional heating systems family business into a “Climate Solutions Manucaturer”

This week in #HandelsblattDisrupt with Sebastian Matthes and Viessmann Co-CEO Maximilian Viessmann: For years, study after study has confirmed that German #SMEs, and its famed #Mittelstand in particular, lag behind in #digitization and #transformation. There are exceptions, though, one being the traditional heating systems company Viessmann that has been repositioning itself as a sustainable heating and #climate solutions manufacturer with an eye on the needs of #future generations. Listen in on an in-depth discussion on #corporate #culture change, defining #purpose and reaching out to other SMEs via the Maschinenraum, an open collaborations space for Germany’s Mittelstand and family-owned firms.

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